Azúcar Morena Bakery

Zara Aninion 2 months ago

I tried the cajeta concha and bacon cheddar bun both were delicious and soft. Very cute hidden gem in El Paso. I would come here again if in the area.

Louie 4 months ago

I was excited to try this place. As soon as we walked in the woman at the front had an unwelcoming attitude. We picked our items and she did not even say thank you for coming or anything, simply asked if we wanted our receipt and then walked away. I would’ve given them the benefit of the doubt but the concha and coffee cake were dry. The mango sticky rice concha just had regular arroz con leche in it, lol. At least use sticky rice if you’re going to call it that. I would’ve given definitely not come back. You can’t have mediocre stuff AND be rude.

Felipe Loza 6 months ago

If you’ve been looking for a sign to slow down and savor life, this is it. Azúcar Morena Bakery isn't just a place to grab a pastry; it’s where El Paso’s heart and heritage meet in the most delicious way possible. I’m convinced their stuffed conchas—especially the Pistachio and Dubai varieties—are made with a kind of magic you just don't find anymore. Every bite is a soft, sweet reminder that the best things in life are still made by hand, with patience and a whole lot of love. Whether you’re a lifelong fan of pan dulce or a first-timer, you have to experience greatness. It’s rare to find a spot where the atmosphere is just as warm as the ovens, but the team here treats everyone like family. Do yourself a favor: don’t just walk past. Step inside, breathe in that heavenly scent, and let these incredible bakers brighten your day.

Jackie Flores 6 months ago

Have been wanting to try this place out; being that they have odd hours... DO NOT LET THAT STOP YOU!! We made it in on Saturday, and had the best experience ever! Totally worth the wait! Conchas are soo good! Had the cajeta, pistachio, and seasonal flavor Dubai chocolate.. SOOO GOOD!! Owner is such a sweet heart, and shows how much she cares for what she does, quality and freshness is definitely there in every bite!!

Melanie O Edited a month ago

First time, stopped in close to closing- got a blueberry lemon cheesecake, churro cajeta cookie, strawberry shortcake cupcake, & a coffee cake muffin. All were super delicious, but the blueberry cheesecake and churro cajeta cookie were my favorites. Cashier was super friendly and welcoming, Definitely will be visiting again!!! Sept ‘25 - We came back, Our Snow White themed bday cake was delicious- chocolate strawberry flavors were amazing. We love the rotating flavors to all the sweet treats your bakery has to offer. Oct ‘25 - Loved the blueberry lemon cheesecake, had to order one for my birthday. It was beyond delicious! April ‘26 had amazing flavors- mazapan cheesecake, carrot cake cookies, confetti egg cookie (marshmallow w/fruttis), lemon blueberry, and many more. Do yourself a favor and make the trip! They’re on door dash now too! June ‘26- lemon coconut cheesecake was surprisingly refreshing, I’m not a coconut lover but the flavors worked very well. Strawberry thumbprints were a hit with the littles. The tiramisu cookie was superb, perfect with a nice hot tea or coffee. July ‘26: Azúcar Morena nailed the pink princess cake for our birthday girl. Thank you, Team!! You’re all a